During World Creativity and Innovation Day, April 21 (WCID) and Week April 15 – 21 (WCIW) individuals, families, teams, leaders, nations, organizations, students, and communities are
to use their creativity – to be open to and generate new ideas, to be open to and make new decisions and to be open to and take new actions – that make the world a better place and to make their place in the world better too.
In 2017, the United Nations included World Creativity and Innovation Day, April 21 as a Day of Observance to encourage people to use creativity in problem-solving to approach solving the 2030 Sustainable Development Goals.
World Creativity and Innovation Week begins on Leonardo da Vinci’s birthday – April 15 – and continues to World Creativity and Innovation Day, April 21, every year, since 2002.
WCID and WCIW is a do-ocracy, a DIY (do it yourself) celebration. You create ways to honour creativeness in your home, your school, your community, your business, with your customers – to make the world a better place and to make your place in the world better too.
Scan the website to stimulate your thinking for new ideas, new decisions and new actions you can start this week, in harmony with so many others all over the world.
Since 2001 WCIW has grown to be observed in over 50 countries by businesses, communities, associations, schools, and families.
Imagine what you and others might do to create new ideas, make new decisions and take new actions that make the world a better place and make your place in the world better too, and in so doing, create a decent life for all on a sustainable planet.
What’s Good About World Creativity and Innovation Day, April 21 and Week April 15-21?
- Totally inclusive: WCID and WCIW are for everyone – to use and consider new ideas, new decisions, and new actions for new outcomes.
- WCID and WCIW are designated times to bring to mind
- that you (and others) are capable to create new ideas, make new decisions, take new actions and achieve new outcomes
- that creativity is natural to humans
- to celebrate creativity and innovation as ways to make positive differences.
- Opportunity and encouragement
- to find new solutions
- to open new pathways to the future
- to see the past and the present in new ways
- to connect with new people
- to tell new stories
- to understand how creativity works
- to make plans to create something new.
- Injects fresh thinking into your day-to-day for a week.
- Gives you a reason to dream of a better world, business, school, community, household and to do something large or small to make it a reality.
- World Creativity and Innovation Day, April 21 and Week April 15-21 connects people all over the world to express their passions and use their gifts to make the world a better place and to make their place in the world better too.
- Opens the door for many new possibilities and potentials for new conversations, connections, collaborations, and community.
A message from the founder
Since its birth in Canada in 2001, World Creativity and Innovation Day, April 21 and World Creativity and Innovation Week April 15-21 have grown to be celebrated in over 100 communities, schools, businesses and homes in 50+ countries.
What do people do? Some examples…
Business and Government
- NASA, Pfizer, Johnson and Johnson, and Disney, for example, highlight ways to use creativity and creative thinking for internal and customer innovation.
- PHD Canada and other marketing agencies invite staff to decorate their offices and engage in activities to loosen their thinking to get new ideas.
- Dutch civil servants walk outside and talk about ways to bring more creative thinking to their work
- Municipalities, provinces and states announce their innovation accomplishments and agendas
- Students create projects that support their autonomy and creative choice.
- American University held creative thinking and related courses for the week for students and the off-campus community
- University students in Michigan are challenged to bring the topic to life on their business campus.
- Friends share events that are totally new to them – like arranging to have potluck dinners using dishes they’ve never made before, or going to a new restaurant, or seeing a film they normally might not.
World Creativity and Innovation Week is free. It’s where you are. It’s grassroots.
Imagine everyone all over the world, during the same time each year, exercising their creativity ‘muscles’ and unleashing their potential to create a decent life for all on a sustainable planet.
Creativity is in you, use it … go!
Think of these special days as times for letting your creativity go outside for a good run.
Marci Segal, MS, Founder, World Creativity and Innovation Day, April 21 and Week April 15-21 Global