How World Creativity and Innovation Day, April 21 Began
When Creativity expert Marci Segal saw this headline in Canada’s National Post Newspaper, she thought, “Wouldn’t it be great if people knew how to use their natural ability to generate new ideas, make new decisions, take new actions and achieve new outcomes, and, to welcome imagination and new perspectives?” Segal began studying creativity in 1977 and was well aware of the potentials and challenges the subject presented for mainstream thinking.
The purpose for World Creativity and Innovation Day was, and still is, to remind and encourage people to use their creativity to make the world a better place and to make their place in the world better too. The date is a placeholder, permission giver, reason to use imagination productively. April 21, the day before Earth Day, April 22, was chosen as WCID to emphasize the importance of using new thinking to create a decent life for all on a sustainable planet.
April 2002 – The first celebrations occurred in the Netherlands; Bangkok, Thailand; Rio de Janeiro, Brazil; Chicago, US; Hamilton and Toronto, Ontario. Each group/locale held activities, meetings, workshops, and conversations leveraging creativity and creative action that were relevant to their own context.
A Yahoo- group formed; people joined from all over the world – the US, Brazil, Argentina, France, Italy, Thailand. Over the years celebrations emerged in other countries including Belarus, India, Australia, Egypt, Peru, Chile, India, Malaysia, UK, Italy, France, El Salvador, Morocco, United Arab Emirates, Greece, Ecuador, Columbia, and Slovenia.
2006 – WCID Day Became a Week (WCIW) Beginning Leonardo da Vinci’s birthday, April 15
People asked to extend their programs beyond one day. They wanted more time and permission to focus in on deliberately using creativity (new ideas, perspectives, decisions, actions, outcomes) and make something from it. “In the Bible, there are 7 days of creation,” someone from Brazil remarked. “We need 7 days also – to teach skills, have lectures, make meetings, explore diverse points of view in a safe space. Seven days. Please.”
In 2006, World Creativity and Innovation Day April 21, became World Creativity and Innovation Week April 15-21. Leonardo da Vinci’s birthday, April 15, marks its beginning each year. da Vinci demonstrates creativity as BOTH arts and sciences, that each informs the other.
2017 – 16 Years Later
In schools, online, in factories, businesses, communities, homes, council chambers and on the streets the celebration continues. People in over 100 communities and in 50+ countries unite in creativeness individually and globally; they deliberately provide time, space, opportunity, and skill building for people to generate new ideas and use the power of imagination to make a difference in many ways.
On April 27, 2017, the United Nations resolved to include World Creativity and Innovation Day, April 21 as a Day of Observance to encourage people to use creativity in problem-solving for all issues related to achieving the 2015 Sustainable Development Goals. 2018 marks the first year the UN will observe WCID.
Please join in! Everyone is welcome. Whether you are in a business or school, at home, government, in a club, face-to-face, virtually or on the factory floor. You can do it in the street, on the bus, at the mall, in the executive suite and council chambers. WCID and WCIW happen where you are.
WCID/WCIW is different. Why? Because it’s up to you to celebrate. Think of it as Mother’s Day. Celebrate in ways that are meaningful to you in your environment. Perhaps you are in a community where others are offering programs. Go. Do. Perhaps this provides an opportunity for you to meet new people, consult with your customers and clients, offer services where the funds collected go to a charity. This might be a time to enliven the mood at work or enjoy new kinds of fun with your family and friends in your community. New ideas, new decisions, new actions, new outcomes. Creativity is in you… use it…Go. See what you can do.
Inspire new thinking and new action
Help people feel their potential to make a positive difference.
Think it’s doable? To get everyone on the planet involved celebrating their creativity, using it AND doing good at the same time? Would you like be a part of something fun?
Tweet Trend fodder beginning April 15 every year: Happy World Creativity & Innovation Week April 15 – 21. New ideas, new decisions, new futures #wciw wciw.org
Since its inception, World Creativity and Innovation Week April 15-21 and World Creativity and Innovation Day April 21, have been Marci Segal’s passion project.
The goal is for everyone all over the world to be reminded and encouraged to use the power of imagination to create new futures. It is totally non-commercial. Donations are welcome. Volunteers are welcome too. Can you help? DM Marci at @worldcreativity