Scarcity is attractive. Research shows imposed limits motivate people to act: consumers are led to purchase using phrases ‘limited time offer’, ‘ first 30 people get a 30% discount’, and ‘only 100 left’ for example. [Other scarcities such as clean water, nourishing food, arable land, honeybees, and so on are also motivating people to take action.]
Creativity is not scarce. It is common. I was quoted once saying, “if you breathe, you create”. Remove the scarcity of creativity, the common beliefs that some have it, others don’t, or some people are more creative than others, and so on, and creativity may become less attractive. Except…
Creativity signals a restlessness to improve conditions. To explore, discover, experiment, question. We create because we are members of the human race, and the human race is filled with passion.
It’s human nature to use the power of imagination to adapt to and initiate change for the better. Once we have the idea, insight, framework, ability to compare what can be with what used to be, we gather with others to innovate; to make it so.
Celebrate World Creativity and Innovation Week April 15-21 this year, and every year. Share how you’ll be exercising your passion for new, different, better with the world.
Passion Comment adapted from Dead Poet’s Society: We don’t read and write poetry because it’s cute. We read and write poetry because we are members of the human race. And the human race is filled with passion. And medicine, law, business, engineering, these are noble pursuits and necessary to sustain life. But poetry, beauty, romance, love, these are what we stay alive for. To quote from Whitman, “O me! O life!… of the questions of these recurring; of the endless trains of the faithless… of cities filled with the foolish; what good amid these, O me, O life?” Answer. That you are here – that life exists, and identity; that the powerful play goes on and you may contribute a verse. That the powerful play *goes on* and you may contribute a verse. What will your verse be?