Tag Archives: Culture

WCIW Founding Ground

WCIW April 15-21 was founded in 2001 using the following principles as guides. The week begins on Leonardo da Vinci’s birthday April 15 and ends on World Creativity and Innovation Day, April 21 every year.

Its purpose is to provide time to allow, encourage and enable new thinking to create new futures; to make the world a better place and to make your place in the world better too

Over the years the celebration has involved people, families, organizations and communities world-wide.  You can see some of #2017wciw April 15-21 here. More are added as people upload their WCIW activities.

WCIW is inclusive, no matter how big or small, please include your celebration to show others you are here, active and creating.

What is Creativity?

Creativity is the spark of life, the vitality that stirs desires to improve and change the status quo—meaningfully, responsibly, wisely, and with impact.

This spark is inherent; we are born with it. Using its light, we build upon the past, imprint the present, imagine the future, and connect to forever.

Why Do We Create?

Creativity is a condition of being human. We explore new territory, invent procedures, adapt behaviors, develop  systems, and create new knowledge to increase the likelihood of survival and fulfillment.

Human creativity extends from our biological imperative to procreate. It’s as natural as that.

Do We All Create the Same Way?

Like love, creative expression varies from person to person and from culture to culture.

There are many ways to access creativity. Individuals, groups, cultures, and purposes are all unique and the same approaches do not necessarily appeal all.

This is why WCIW is a do-it-yourself celebration. You celebrate in a way that befits your context.

Would you like to add creativity practices for people to experiment with?  Feel free to add techniques, methods and habits that promote creativity and innovation in the comments below.

When Do We Create?

We create in response to or to initiate a restlessness to grow beyond where we are. We may feel moved, for example, to add structure, build relations and connections, inspire and/or excite others’ curiosity to accomplish this. We might also be driven to gain inner clarity, identify purpose, harvest wisdom and/or advance using  foresight.

How Does It Feel to Create?

Creativity yields feelings of freedom, power, connection, clarity, satisfaction, curiosity, dread, confusion.  People report emotions spanning from fear and depression to elation and joy.  Bottom line: creativity involves emotions, feeling along with thinking. Intuition is also involved as is tactile concrete sensing.

According to the Center for Non-Violent Communication, emotions can signal whether a need is being met (positive emotion) or not being met (negative emotion).

How does World Creativity and Innovation Week April 15-21 fit?

The week begins Leonardo da Vinci’s birthday, April 15, and concludes on World Creativity and Innovation Day, April 21, each year.  It serves as an invitation and reminder to all people to access their natural creating energy; to make space and time to generate new ideas, make new decisions, take new actions, ask new questions, create new outcomes by altering thinking, challenging assumptions, wondering what if…observing new things, and behaving a little differently, even if only for a moment, so a new light can shine and permit new futures to be planned and emerge.

Please share how you will engage in WCIW this year.  Add your #wciw2017 celebration here, no matter how big or small, WCIW is inclusive.

Parts of this text is adapted from Creativity and Personality Type: Tools for Understanding and Inspiring the Many Voices of Creativity (Segal, M. Telos, 2001) which in now out of print. WCIW was founded in 2001, on May 25.

What does Creativity Look Like in Different Cultures?

Overlaps of creativity beliefs that exist in different cultures are explored in this easy-to-read research paper.

World Creativity and Innovation Week April 15 – 21 is open to all. Remember to add April 15-21, World Creativity and Innovation Week to your planning calendar for 2017.



David Bowie, RIP

David Bowie changed culture using his creativity. Watch this 3-minute 1993 video to hear David Bowie talk of his creative process. Do you think it is the same as yours? Different? What is your guess?

Many celebrities recognize Bowie’s influence on their work. Madonna, Lady Gaga, and Jay Z are a few examples. In the field, we call culture changing creativity Big C creativity.  Day-to-day creativity, the kind we might use let’s say in the kitchen or the garden  is called  Small C creativity. Do you think the processes for Big C and Little C creativity can be the same?

This simple exercise can be used during World Creativity and Innovation Week April 15 – 21 to hold conversations you might not otherwise have.

Screen shot via TODAY
Screen shot via TODAY


Scholarly support for celebrating World Creativity and Innovation Week April 15 to 21 

Let’s loose creative energies this World Creativity and Innovation Week April 15 – 21. It’s in our nature.  See the quote below.

WCIW is a social innovation – join in, be a WCIW Agent.  Make space for creativity and innovation to thrive. Post your creative action here

“Human beings are inventive.  The capacity to explore new possibilities to create and to change is part of what defines our species.  Humans are also a social species, highly dependent on each other for the creation and maintenance of the world in which we live. The rules and beliefs which make up cultures both define and limit people and at the same time provide the material they need to create novelty. This has been defined as the paradox of agency (Friedland and Alford, 1991; Powell and DiMaggio, 1991; Sewell, 1992; Holm, 1995; Seoul and Creed, 2002); that as individuals, as social beings, people are both deeply conditioned by and dependent on the continuity and stability of the social systems they have invented. Additionally, they are capable of altering these through both conscious and unconscious effort.”

France’s Westley and Nino Antadze, Making a Difference:Strategies for Scaling Social Innovation for Greater Impact. The Innovation Journal: the Public Sector Innovation Journal, Vol. 15(2), article 2.

Every single human being is creative….

“Every single human being is creative and your success turns on developing a community which harnesses the creativity of everyone.” Richard Florida. Rise of the Creative Class.

How might you use World Creativity and Innovation Week April 15 – 21 to begin to nurture the creativity of the people you know, live with and work with?